#1 moment for ‘강아지 관절염 약’: "노견이 절뚝이기 시작할 때" 100%

01At a glance

943

Monthly situation search volume

1

CEPs

0

Unclaimed situations

100.0%

Largest CEP share · 노견이 절뚝이기 시작할 때

Start here

1노견이 절뚝이기 시작할 때Unclaimed situation volume 358Brands already show up here (leader: 안티놀 래피드) → challenge with differentiated content & search; defend if it's yours

Unclaimed situation = a CEP where no brand was detected in its journeys or SERPs · Unclaimed situation volume = situation volume × (1 − brand fit). Situation volume is a proxy for how often the moment happens, not the volume of category-name searches

02Decision summary

what to do first

Priority	Entry situation (CEP)	Power	Unclaimed situation volume	Brand competition	Next action
1	노견이 절뚝이기 시작할 때	100.0%	358	contested	Brands already show up here (leader: 안티놀 래피드) → challenge with differentiated content & search; defend if it's yours evidence strong

Click a column header to sort by it · click a CEP name to jump to its detail card

Power = this situation's share of all CEP situation searches (bigger = wider door in) · Brand competition = whether brands show up in this situation's journeys/SERPs · Evidence = strength of the supporting search evidence (strong/medium/weak)

03Content opportunityderived

big needs the category does not reach yet

Three numbers per situation: how big the situation is (a ceiling), how strongly it already leads to the category (connection signal), and the difference (unconnected searches). The bigger the difference, the sooner content should make the connection.

943Situation searches (monthly, ceiling)

0.34Average connection (search-weighted)

627Unconnected searches (monthly, content opportunity)66% of situation searches

Content opportunity · big, weakly connectedDefend / compete · big, strongly connectedSecure the niche · small, strongly connectedHold · small, weakly connected

Situation	Situation searches (mo)	Connection	Unconnected	Group	What AI recommends instead	Bridging message
노견이 절뚝이기 시작할 때	943	0.34 search 0.67 · AI answers 0.00	627	Content opportunity	동물병원 진료	“노견의 관절 건강 관리를 위해 동물병원 진료와 함께, 글루코사민, 콘드로이틴 등 기능성 원료가 포함된 강아지 관절약으로 일상적인 관절 건강 습관을 시작해 보세요.”Where they meet: 노견이 겪는 관절 이상 증상과 노화로 인한 연골 손상에 대해 보호자가 느끼는 걱정은, 관절 윤활 및 연골 보호에 도움을 줄 수 있는 기능성 원료를 포함한 강아지 관절약으로 관리될 수 있습니다.

Situation searches = how often the situation occurs (monthly average): the largest size the category could serve, not the number of people solving it with the category. Connection signal = the average of search connection (direct 1 · linked 0.67 · weak 0.33 · none 0) and AI-answer connection (share of the situation's representative results that name the category; AI Overview or citation 1, other results 0.5), measured parts only. Unconnected = situation searches × (1 − connection). Quadrant cut-offs: median situation searches 943 · connection 0.5. 'Not measured' means no results were fetched for that situation; 0 means measured with no mention.

04CEP occurrence over timederived

when it grew and when it fell

Total entry demand (all CEPs)YoY (12M)-42%Last 3M YoY-69%Peak7mo.48 months · CEP 1decliningnon-seasonal

Click a row to switch the chart above to that CEP. Click the same row again, or the top row, to return to the total.

CEP	2022-09 → 2026-08	YoY (12M)	Last 3M YoY	Peak		queries
Total entry demand (all CEPs)		-42%	-69%	7	decliningnon-seasonal
노견 절뚝임↗		-42%	-69%	7	decliningnon-seasonal	2/2

Peak calendar: CEP × calendar-month index

	1	2	3	4	5	6	7	8	9	10	11	12
노견 절뚝임	0.9	1.0	0.9	1.0	0.8	1.2	1.3	1.2	1.0	0.9	0.9	1.0

Cell = that month's average volume ÷ overall monthly average (1.0 = average). Bold = peak month.

Monthly search volume per situation over 48 measured months: when and how often each situation occurs. Combined with survey data, it shows both the size of a situation and how it changes.

Rule: growing/declining = trailing 12-month sum vs the prior 12 months ±20% or more / peak month = calendar-month index ≥1.30 / seasonal = max ÷ min month index ≥1.8. Monthly values are measured monthly search volumes [measured]; CEP series are sums over measured measured queries [derived]. Unlike survey CEP power (share of respondents), this frequency is search occurrence.

05Defend, grow, claimderived

which situations to hold, build and take

Defend (we lead) (1)

노견 절뚝임 100.0% · leader 안티놀 래피드 62% · ours 62% core

We lead here. Keep our presence in this situation's queries and AI answers; if contested, track the runner-up's content.

Grow (present, not leading) (0)

–

Present but behind. Concentrate content and search ads where the gap to the leader is smallest (situations where our share is low have the most room to grow).

Claim (measured, we are absent) (0)

–

Measured, but we are absent. Seed this situation's queries first, largest power first, to create the link.

Open (no brand mentions or unmeasured) (0)

–

Open has two kinds: measured with no brand mentions is a claim candidate; unmeasured needs a deep run or survey before claiming.

Contested = gap between #1 and #2 ≤10pt · dispersed = leader share <35% · HHI = sum of squared shares. Core CEPs (power ≥ median) are filled, others faded. Unmeasured are dashed (unknown, not empty).

06CEP power

each situation's share of all situation searches

total 1 CEP · [derived] power = the CEP's search volume ÷ total volume of all CEPs

07Brand × entry situation

claimed vs. open (all CEPs)

Brand links measured for 1 of 1 entry situations · the other 0 are graded as opportunities. Small k/m in a cell = brand-mention sample (small m = low confidence).

	안티놀 래피드	사이노퀸
노견 절뚝임100.0%	62%5/8	38%3/8

[derived] · colored cell = measured share (k/m sample) · green/amber row = land-grab opportunity (no brand linked, by situation size) · gray row = small · "·" = not queried (no data ≠ 0)

Discovered category brands (unlinked): 뉴플렉스 조인트골드

Brand counting basis: direct brand-name mentions (no product-name mapping).

08W-axis mixassumption

where this map's situations cluster

Why · purpose/benefit1 CEPs · power sum 100%

Who · for whom0 CEPs · power sum 0%

When · timing/trigger0 CEPs · power sum 0%

Where · place0 CEPs · power sum 0%

While · doing what0 CEPs · power sum 0%

With whom0 CEPs · power sum 0%

Feeling · mood0 CEPs · power sum 0%

BEP (benefit entry points): 0 / 1

Empty axes: Who · for whom, When · timing/trigger, Where · place, While · doing what, With whom, Feeling · mood. This is where a candidate list may be trapped in the designer's hypotheses; add entry-situation candidates on these axes in the next run's review step.

The W-axis shows the angle each CEP arises from (why, for whom, when, where, while doing what, with whom, feeling) [assumption]; when scene-7W evidence exists, the most populated axis is used [derived]. BEP = entries where the desired outcome comes first, like why or feeling.

09Searcher profilemeasured

age and gender by situation

	13-19	20-24	25-29	30s	40s	50+	Gender split
노견 절뚝임	1	4	9	29	24	32	F 77%

lowhighEach cell is that age band's share (%) of the CEP's searchers

10Audience in the query

Who it is for

Only searches that name an audience (the recipient, companion or user) are counted, and their monthly volume summed. It reads who people search for, and with whom, straight from the queries.

Audience	Top queries	CEP	Monthly volume
Pets 강아지	강아지 오메가3 · 강아지 항산화제 · 강아지 오메가3 추천		21,444

Measured queries × fixed lexicon classification [derived]. A query naming two audiences counts in both.

11Evidence grade

What the qualitative attributes rest on

Nano intents, KBFs, constraints, avoidances, thresholds and reasons to believe carry one of four labels. Measured means the condition exists as real search queries with measured monthly volume. Consensus means Google's SERP and AI Overview state the same thing across several queries. A SERP is ranked and summarized from the click feedback of the people who searched that query, so content that repeats across queries and independent sources is read as what that society agrees on about the topic.

measured 35%consensus 31%derived 31%

measured9 · exists as search queries, monthly volume measured

consensus8 · repeated in SERP/AIO of 2+ queries (or 3 independent sources)

derived8 · found in a single SERP sentence

assumption1 · interpretation without direct evidence

Based on the 26 qualitative attributes in this report; each counts once, at its strongest evidence.

Conditions with measured search demand measured

Condition	CEP	Top queries	Monthly volume	Trend
Nano intent관절 질환, 수술 이력, 슬개골 탈구 등 특정 증상 및 질환에 대한 필요성	노견이 절뚝이기 시작할 때	퇴행성 관절염	16,990	↓-14%
KBF오메가3	노견이 절뚝이기 시작할 때	강아지 오메가3 · 강아지 오메가3 추천 · 강아지 오메가3 효능	15,732	↑+17%
KBF항산화제	노견이 절뚝이기 시작할 때	강아지 항산화제 · 강아지 항산화제 추천 · 노견 항산화제	2,529	↑+4%
Nano intent강아지의 나이, 체중, 슬개골 탈구, 절뚝임 등 증상에 따른 맞춤 추천	노견이 절뚝이기 시작할 때	강아지 슬개골 영양제	1,580	↑+24%
Nano intent퇴행성 관절염	노견이 절뚝이기 시작할 때	퇴행성 관절염 영양제 · 강아지 퇴행성 관절염 · 퇴행성 관절염에 좋은 영양제	950	↓-14%
Nano intent슬개골 건강 관리	노견이 절뚝이기 시작할 때	강아지 슬개골 수술 후 관리 · 강아지 슬개골 탈구 수술후 관리 · 강아지 슬개골 관리	281	↑+44%
Nano intent슬개골 탈구 예방	노견이 절뚝이기 시작할 때	슬개골 탈구 예방 강아지 매트 · 강아지 슬개골 탈구 예방 · 강아지 슬개골 예방	250	↓-20%
RTB전문가 추천	노견이 절뚝이기 시작할 때	강아지 전문가	53	↓-9%
KBF동일 성분 대비 가격 차이	노견이 절뚝이기 시작할 때	강아지 간식 가격	36	↑+9%

Sum of monthly volume of measured queries that state the attribute's condition: queries containing its key terms verbatim, or queries that say the condition in other words (condition word checked, passed a separate review). Attributes hitting the same query set are merged. Trend uses 48 months of monthly volume (last 12 vs prior 12 months).

Rising conditions

Nano intent슬개골 건강 관리 ↑+44%Nano intent강아지의 나이, 체중, 슬개골 탈구, 절뚝임 등 증상에 따른 맞춤 추천 ↑+24%

Conditions whose bound queries grew 20% or more, last 12 months vs the prior 12.

Strongest social consensus consensus

Condition	CEP	Queries	#	Monthly volume	Sources
RTB수의사 상담 ‹급여 전 아이의 기저질환이나 건강 상태에 맞춰 수의사와 상담 후 선택하는 것이 가장 안전합니다.›	노견이 절뚝이기 시작할 때	노견 영양제 · 대형견 관절염	2	943	10
KBF글루코사민, 콘드로이틴, MSM 등 주요 성분 ‹강아지 관절 영양제는 연골 보호와 염증 완화를 돕는 보조제로, 대표적인 성분으로는 글루코사민, 콘드로이틴, MSM 등이 있습니다.›	노견이 절뚝이기 시작할 때	강아지 관절약 · 노견 영양제	2	1,673	8
KBF콘드로이틴의 관절 윤활 및 연골 파괴 억제 역할 ‹강아지 관절 영양제는 연골 보호와 염증 완화를 돕는 보조제로, 대표적인 성분으로는 글루코사민, 콘드로이틴, MSM 등이 있습니다.›	노견이 절뚝이기 시작할 때	강아지 관절약 · 노견 영양제	2	1,673	8
KBF콘드로이틴 설페이트의 관절 윤활, 충격 흡수, 염증 감소 효능 및 글루코사민과의 병용 ‹강아지 관절 영양제는 연골 보호와 염증 완화를 돕는 보조제로, 대표적인 성분으로는 글루코사민, 콘드로이틴, MSM 등이 있습니다.›	노견이 절뚝이기 시작할 때	강아지 관절약 · 노견 영양제	2	1,673	8
Nano intent퇴행성 관절염 ‹반려견 관절 영양제 슬개골 탈구에 도움이 될까요? 펫닥터 - 모어네이처 \| 관절 질환을 가지고 있거나, 관절관련 수술을 한 반려견에게 관절 영양제가 추천됩니다. 슬개골탈구, 고관절이형성, 십자인대 파열, 퇴행성 관절›	노견이 절뚝이기 시작할 때	강아지 관절약 · 대형견 관절염	2	736	3
Nano intent슬개골 탈구 예방 ‹강아지 슬개골 탈구 예방 \| 하루올데이 관절 영양제 추천 \| 2026. 9. 14. — 관절 건강을 위한 첫걸음은 적절한 체중 유지 입니다. 체중 과다로 인한 부담을 줄이는 것이 중요합니다. ... 적절한 운동을 시›	노견이 절뚝이기 시작할 때	강아지 관절약 · 대형견 관절염	2	736	2
Nano intent관절 질환, 수술 이력, 슬개골 탈구 등 특정 증상 및 질환에 대한 필요성 ‹반려견 관절 영양제 슬개골 탈구에 도움이 될까요? 펫닥터 - 모어네이처 \| 관절 질환을 가지고 있거나, 관절관련 수술을 한 반려견에게 관절 영양제가 추천됩니다. 슬개골탈구, 고관절이형성, 십자인대 파열, 퇴행성 관절›	노견이 절뚝이기 시작할 때	강아지 관절약 · 대형견 관절염	2	736	2
KBF오메가3 ‹오메가3(동물성): 강력한 항염 작용으로 관절염 통증을 줄이고, 신장 및 심장 기능 저하 속도를 늦추는 필수 지방산입니다.›	노견이 절뚝이기 시작할 때	노견 영양제	1	940	7

Content that recurs in the SERP/AI Overview of several queries. The number of queries and their summed monthly volume is the size of the consensus. This layer covers what search volume cannot measure directly: cautions, recommended values, reasons to believe.

12Search data used in this report

A CEP is a situation that many search signals point to together, not a single keyword. This shows how much related-search, search-path, search-cluster, SERP text, PAA and AI Overview data was collected, and which of it served as evidence for each CEP's scene (when, where, why, with whom) and its nano context, KBF, constraints and avoidances.

Data	Collected	Used as CEP evidence
Related searches	1	in the dossiers of 1/1 CEPs times cited for attributes/7W: related searches 1
Search paths	476 paths (incl. 1 deep-measurement paths)	in the dossiers of 1/1 CEPs times cited for attributes/7W: next search in path 1, searched in the same path 2
Search clusters	3 clusters · 352 queries	in the dossiers of 1/1 CEPs times cited for attributes/7W: same cluster 1
SERPs (Google results)	3	in the dossiers of 1/1 CEPs times cited for attributes/7W: top results 3, AIO citations 3
AI Overview	3	in the dossiers of 1/1 CEPs times cited for attributes/7W: AIO 12
PAA (People also ask)	8	–

Dossier extraction: scene 7W 7 · attributes 9 · detailed situations 1 (3 failed pointer checks)

Where each CEP showed up

CEPs surface in different places depending on the topic and situation: some in search paths, some in clusters or related searches, some in AIO and PAA. Left: share of the CEP's measured query volume found in each source (discovery). Right: how often each source was cited for the scene 7W and attributes. 'none' means that source never reached this CEP.

CEP	Discovery (volume share)						Cited as evidence (count)
CEP	related searches	search paths	search clusters	AIO	PAA	mined from paths/clusters/AIO	CEP queries	search paths	search clusters	related searches	AIO	PAA	top results
노견이 절뚝이기 시작할 때	–	–	0%	0%	–	100%	1	3	1	1	15	·	3

13CEP detail cards

CEP 1purpose CEP

노견이 절뚝이기 시작할 때

Macroexplicit CEP

power 100.0% derived · avg monthly volume 943 · trend (3M) -0%

W-axis WhyDefend YoY (12M) -42% · Peak 7mo.decliningnon-seasonal

The situationderived

노견이 절뚝이거나 계단을 오르기 힘들어하는 등 관절 이상 증상을 보일 때, 특히 대형견이거나 10살 이상의 노견 보호자는 무거운 체중이나 노화로 인한 연골 손상, 퇴행성 관절염, 슬개골/고관절 문제 등으로 인한 관절염 통증과 기상 어려움에 대해 큰 걱정을 느낍니다. 보호자는 관절 건강뿐만 아니라 눈, 신장, 심장, 뇌 기능 저하, 소화력, 면역력, 기력 회복 등 노견의 전반적인 노화 관리를 위해 항산화제, 오메가3, 글루코사민, 콘드로이틴 등 다양한 성분의 영양제를 찾습니다. 이들은 수의사 상담이나 다른 보호자들의 후기, 인기 순위 등을 참고하여 최적의 제품을 탐색하며, 동시에 체중 조절, 미끄럼 방지 매트 설치, 적절한 운동, 관절에 좋은 음식 급여 등 생활 습관 개선과 필요시 동물병원 치료도 고려합니다.

Scene: when, where, why, with whom Moment Need recognizedLooks further

When: 노견이 계단을 오르기 힘들어할 때
Why: 노견이 절뚝이기 시작해서관절염 통증기상 어려움체중 과다로 인한 관절 부담치매 및 인지기능 저하
With / for whom: 노견대형견10살 이상 노견
Feeling: 걱정이 많음

Only items confirmed by evidence pointers into search queries, the searches just before in search paths, same-cluster queries, and SERP lines. Hover the dotted underline to see the evidence.

Where this situation showed up (share of search volume) search clusters 0% · AIO 0% · mined from paths/clusters/AIO 100%

Evidence: queries 2 · path before/after 12 · same path 12 · cluster neighbors 20 · related 15 · SERP 2 (AIO 2 · PAA 4)

Evidence this leads to 강아지 관절약linked

There is measured evidence that searches in this situation lead to 강아지 관절약.

Linking queries (measured): No query combining the situation and '강아지 관절약' (4 candidates measured)
Search paths: No paths pass through this situation's queries
SERP & AI Overview: 0 of 61 lines across 2 SERPs for this situation mention 강아지 관절약 or a brand
Brand linkage: Brands measured in situation + category searches: 안티놀 래피드, 사이노퀸
What SERPs recommend in this situation: 항산화제오메가3(동물성)유산균종합영양제강아지 눈에 좋은 영양제강아지 간 건강에 좋은 영양제식물성오메가강아지 치매 노견 뇌 영양제

Next actionBrands already show up here (leader: 안티놀 래피드) → challenge with differentiated content & search; defend if it's yours evidence strong

Investment priority derived

Investment candidate #1Unclaimed situation volume up to 358/mo

Market size 100 · Brand fit 62(strong competition) · Provability 100(evidence easy to substantiate), highest-priority investment on this 3-axis combination

Combines the 3 selection axes + power/volume via a fixed rule; a new calculation only, no new data

Scenes: micro-CEPs within this situation

노견이 계단을 오르기 힘들어할 때 assumptionAIO ‹강아지 관절 영양제는 연골 보호와 염증 완화를 돕는 보조제로, 대표적인 성분으로는 글루코사민, 콘드로이틴, …›940 · 100% derived

Scene names are [assumption] bonded to quoted evidence · volume is the measured sum of scene-attributed queries [derived] · evidence-less scenes are discarded by code

Search journey: just before and after derived

Adjacent transitions aggregated from 190 measured paths; an aggregate graph flow, not one person's timeline

Bridging message assumption

Where they meet노견이 겪는 관절 이상 증상과 노화로 인한 연골 손상에 대해 보호자가 느끼는 걱정은, 관절 윤활 및 연골 보호에 도움을 줄 수 있는 기능성 원료를 포함한 강아지 관절약으로 관리될 수 있습니다.

Core message“노견의 관절 건강 관리를 위해 동물병원 진료와 함께, 글루코사민, 콘드로이틴 등 기능성 원료가 포함된 강아지 관절약으로 일상적인 관절 건강 습관을 시작해 보세요.”

Content ideas노견 관절 건강, 절뚝이기 전에 미리 챙기는 일상 관리법 (강아지 관절약 포함) · 대형견 노견의 관절 부담, 기능성 원료가 담긴 강아지 관절약으로 관리하는 방법 · 노견 관절 건강을 위한 글루코사민, 콘드로이틴 등 주요 성분과 강아지 관절약 선택 가이드

안심신뢰전문성공감

Synthesized from KBF, reasons to believe, emotion & style, and the 6W1H scene

Show 11 evidence blocksHide evidence

Evidence queries measured

노견 영양제 940measured대형견 관절염 3measured

Nano intents (fine context)

슬개골 탈구 예방 ‹search '슬개골 탈구 예방 강아지 매트' +2 · 250/mo›measuredAIOno source link강아지의 나이, 체중, 슬개골 탈구, 절뚝임 등 증상에 따른 맞춤 추천 ‹search '강아지 슬개골 영양제' · 1,580/mo›measuredAIOblock citation관절 질환, 수술 이력, 슬개골 탈구 등 특정 증상 및 질환에 대한 필요성 ‹search '퇴행성 관절염' · 16,990/mo›measuredAIOsource슬개골 건강 관리 ‹search '강아지 슬개골 수술 후 관리' +2 · 281/mo›measuredAIOno source link고관절 건강 관리 ‹강아지 고관절 영양제 추천›assumption퇴행성 관절염 ‹search '퇴행성 관절염 영양제' +4 · 950/mo›measured

KBF (choice criteria)

기능성 원료 함량 ‹consensus · 1 queries · 733/mo · 4 sources›consensusAIOno source link글루코사민, 콘드로이틴, MSM 등 주요 성분 ‹consensus · 2 queries · 1,673/mo · 8 sources›consensusAIOblock citation콘드로이틴의 관절 윤활 및 연골 파괴 억제 역할 ‹same evidence ↑›consensusAIOblock citation콘드로이틴 설페이트의 관절 윤활, 충격 흡수, 염증 감소 효능 및 글루코사민과의 병용 ‹same evidence ↑›consensusAIOsource크릴오일, 초록입홍합 등 100% 천연성분 함유 ‹안티놀 래피드 강아지 고양이 천연성분 관절 건강 영양제 보조제 30정 | 안티놀 래피드 강아지 고양이 천연성분 관절 건강 영양제 보조제 30정 ... 크릴오일과 초록입홍합이 함유된 100%천연 관절 치료제! ... 5,500원 더 담으면 무료배송! .›derivedAIOsource무료배송 및 할인가 제공 ‹same evidence ↑›derivedAIOsource글루코사민 염산염 등 주요 성분 ‹강아지 관절약, 영양제 종류 : 네이버 블로그 - Naver Blog | 강아지 관절약, 영양제 종류, 성분. . . . 글루코사민 염산염(Glucosamine Hydreochloride). 강아지에서 글루코사민은 새로운 연골의 ...›derivedAIOsource휴먼그레이드급 원료 사용 ‹강아지 관절 영양제 추천 인기 순위 TOP 5 - 핏펫 | 3위. 뉴플렉스 조인트골드 영양제 ⭐4.3. 뉴플렉스 조인트골드 관절영양제. 휴먼그레이드급 원료로 만든 '뉴플렉스 조인트골드 영양제'입니다. 관절 건강에 도움을 ...›derivedAIOsource동일 성분 대비 가격 차이 ‹search '강아지 간식 가격' · 36/mo›measuredAIOsource항산화제 ‹search '강아지 항산화제' +2 · 2,529/mo›measuredAIOno source link오메가3 ‹search '강아지 오메가3' +13 · 15,732/mo›measuredAIOno source link페이스트형 스틱 ‹[노령견 전용] 페노비스 종합영양제 30P | Q. 페노비스 강아지 관절은 어떤 관절 영양제인가요? 페노비스 강아지 관절은 슬개골과 관절 건강을 관리하는 강아지 관절 영양제로, 오일 베이스의 페이스트형 스틱(›derivedAIOsource

Constraints

기저질환 ‹consensus · 1 queries · 940/mo · 5 sources›consensusAIOno source link

Avoidances

활성산소 ‹same evidence ↑›consensusAIOno source link

Reasons to believe

인기 순위 및 높은 사용자 평점 ‹강아지 관절 영양제 추천 인기 순위 TOP 5 | 1위. 베터 글루코사민 ⭐4.8. 강아지 관절 영양제 - 베터 글루코사민. 정체 모를 첨가물 없이 반려동물의 관절과 연골 건강에 도움을 주는 핵심 원료 ...›derivedAIOsource서울대 임상 완료로 검증된 신뢰성 ‹강아지 관절 영양제 추천 | 슬개골엔 서울대 임상 완료 메디샷 조인트 (크림형) | 강아지 관절, 연골, 근육 토탈 케어 영양제 . 흡수율을 높인 액상 제형으로.›derivedAIOsource인기 순위 및 높은 사용자 평점 ‹same evidence ↑›derivedAIOsource전문가 추천 ‹search '강아지 전문가' · 53/mo›measuredAIOno source link수의사 상담 ‹consensus · 2 queries · 943/mo · 10 sources›consensusAIOno source link

Alternatives (outside category)

동물병원 진료 ‹same evidence ↑›consensusAIOno source link

Selection axes (market · fit · provability)

Market size100

Brand fit62

Provability100

Top of CEP brands

Brands AI search names here (AIO) derived

No category brand is mentioned anywhere in the SERPs of the 2 queries for this situation. Search AI does not bring up any brand here yet (room to claim it).

Searcher profile

Appendix: AI search exposure

AI tracking questions assumption

1“노견이 절뚝이기 시작했을 때 어떤 관절 영양제를 선택해야 할까요?”existing prompt

2“노견이 계단을 오르기 힘들어할 때 추천할 만한 관절 영양제가 있나요?”

3“노견이 산책을 꺼려할 때 도움이 될 만한 관절 영양제를 알고 싶어요.”

4“노견의 슬개골 탈구 예방을 위해 어떤 영양제를 선택해야 할까요?”

Questions this situation's consumers may ask an AI; used to track AI-response exposure

Source types AI cited derived

Other67%

Blog/reviews17%

YouTube17%

The 6 source(s) AI Overview/PAA cited as evidence for this CEP, re-aggregated by source type; Other looks most valuable for this CEP's AI exposure

Reference block needed only when managing AI (AI Overview / chatbot) exposure. The blocks above cover situation understanding and marketing decisions.

14Category structuremeasured

search clusters

Around "강아지 오메가3"71 queries · 14,124

강아지 오메가3 · 강아지 슬개골 영양제 · 강아지 관절약 · 강아지 오메가3 디시 · 강아지 관절약 추천 · 강아지 관절염 영양제 추천 · 강아지 관절 영양제 더쿠 · 강아지 관절 영양제 추천

Around "퇴행성 관절염 영양제"238 queries · 742

퇴행성 관절염 영양제 · 퇴행성 관절염에 좋은 영양제 · 손가락 퇴행성 관절염 영양제 · 퇴행성 관절염 좋은 약 · 무릎 관절 영양제 순위 · 무릎 연골에 좋은 영양제 · 무릎 관절 영양제 디시 · 무릎 에 좋은 영양제

Around "강아지 퇴행성 관절염"43 queries · 285

강아지 퇴행성 관절염 · 강아지 관절염 약 · 대형견 관절염 · 강아지 진통제 · 강아지 관절염 관리 · 강아지 통증 약 · 강아지 관절 증상 · 강아지 진통소염제

Related-query clusters found by search-cluster analysis. The bar is the cluster's total monthly volume; use it to spot demand areas no CEP has captured yet.

15Brand summary

behavioral MMS proxy · width×depth

	MMS proxy [derived]	branded volume [measured]	width (#CEPs linked)	depth (avg rank)
안티놀 래피드	–	6,823	1	1.0
사이노퀸	–	2,716	1	2.0
뉴플렉스 조인트골드	–	–	0	–

16AI search visibility

Which brands search AI names in which situation

For each CEP's queries we checked whether category brands are mentioned in Google's SERP and AI Overview, weighting the AI Overview body most. Unlike paths (the brand consumers searched next), this is the brand search AI offers as the answer for that situation. Situations where no brand appears are where content and GEO can claim the spot first.

Of 1 CEPs with SERPs checked, 1 have no category brand in the AI search answer at all. Focal brand 안티놀 래피드 is mentioned in the SERPs of 0 CEPs (0 in the AI Overview body).

CEP	SERPs	Brands named (share)	Focal
노견이 절뚝이기 시작할 때	2	none · room to claim	not named

★ = named in the AI Overview body. Share scores 2 for an AI Overview mention and 1 for cited sources, PAA or top organic results, per CEP query (presence only). Fewer SERPs means a more provisional read. [derived·SERP]

17Mental availability metrics (search version)derived

MMS · MPen · NS · SOM

	MMS	MPen	NS	SOM	brand-name volume share	expected MMS	mental advantage	size	KPI
안티놀 래피드	62.0%	100.0%	1 / 1	62.0%	71.5%	71.5%	-9.5pt	large	SOM
사이노퀸	38.0%	100.0%	1 / 1	38.0%	28.5%	28.5%	+9.5pt	medium	NS
뉴플렉스 조인트골드	0.0%	0.0%	0 / 1	–	–	–	–	–	–

MMS = Σ(CEP power × share) ÷ measured CEP power (brands sum to 1) · MPen = power share of CEPs where the brand appears · NS = number of linked CEPs · SOM = power-weighted mean share within linked CEPs. Identity MMS = MPen × SOM. Expected MMS = brand-name volume share; advantage = MMS − expected.

Computed on 1/1 measured CEPs (power sum 100%). Size: brand-name volume share ≥30% large · <10% small · else medium. KPI (EBMI): small=MPen · medium=NS · large=SOM; MMS is everyone's KGI. Brand-name volume is the bare brand query, so multi-category brands (Samsung, LG) include demand outside this category and may be oversized.

Strategy by brand size · 안티놀 래피드
Large: redefine the market beyond the category and create new CEPs (EBMI). Start with big situations whose category link rate is low: –

18Focal brand response priority

Strength (rank 1, defend)

노견이 절뚝이기 시작할 때

Chance (small gap, attack)

–

Weakness (big gap, big market)

–

Conceded / hold

–

Rule: strength = #1 among measured CEPs / chance = gap to leader ≤5pt & power ≥ median / weakness = gap >15pt & power ≥ median; an explicit-threshold rule classification (not an algorithmic grade).

19Limits

what this map does not say

Any brand share / response-priority judgment ("how a brand is doing") holds only where brand linkage was actually measured for that CEP; check the measured ratio in Evidence readiness just below. Where many CEPs are unmeasured, treat brand-related conclusions as provisional.
Search reflects familiarity and purchase-consideration more strongly than unaided recall; in person-level validation, recognition alone drove search only 1.22x (near-negligible), while familiarity/consideration were clearly larger, reaching 7.0x (smartphones) / 5.3x (autos) when all 5 positive brand attitudes were held (Dotson et al., Google). This correlation is confounded by brand size (bigger brands move on many metrics at once), and validation was done at brand-total level.
Existing/habitual buyers don't disappear from search; the same study found brand owners searched their brand 2.5-3.5x more than non-owners (Dotson et al., Google). But much of that is non-need-expressing (brand-name/navigational/support queries), so this map's need-type CEP distribution skews toward new-entry/switch-consideration demand.
Brand share is relative within the measured set; an unqueried brand x CEP pair is [no data], not zero.
Paths are aggregate graph flow, not one person's timeline; "transition" is a modeled statistic.
CEP power's denominator is classified queries, not people; it isn't directly comparable to survey-based CEP power (denominator = people); the same person's 10 queries count as 10 votes on this map.
Queries that pick by naming a brand/origin are closer to a search mode than a situation, and differ in kind from other CEPs - they're bucketed separately to avoid contaminating need-type CEPs, so when counting "number of entry situations," we recommend excluding this item and the unclassified long tail.
Before decisions like budget/resource allocation, we recommend pairing this with survey-based recall measurement (person-level CEP power / share of mind).
The code discarded 12 AI-suggested item(s) lacking evidence (evidence is enforced).
Of 26 qualitative attributes: 9 measured (35%), 8 consensus (31%), 8 derived, 1 assumption. Measured means the condition exists as search queries, not that it drives purchase. Consensus is the social common sense Google has organized, not a fact check.

Evidence readiness: ready · All 1 CEPs have measured search queries; brand linkage measured in 1 of them

20Reproducibility

Search volume lookup 9 · Related searches 3 · Search results (SERP, AI Overview) 3 · Search paths 2 · Search clusters 1 · AI synthesis 1

Data retrieval detail

Connector calls	Parameters	Credits spent
Related searches	강아지 관절약 +3 / kr / limit 250	122
Search paths	강아지 관절약 / kr / limit 300	7530
Search clusters	강아지 관절약 / kr / hop2 / limit 500	17750
Search volume lookup	4 / kr	4
Search results (SERP, AI Overview)	serp '강아지 관절약' / kr	30
Search volume lookup	2 / kr	2
Related searches	강아지 관절염 약 +0 / kr / limit 80	32
Search volume lookup	1 / kr	1
Search volume lookup	3 / kr	3
Search volume lookup	6 / kr	6
Search paths	노견 관절 영양제 / kr / limit 200	6650
Search volume lookup	1 / kr / all	10
Search results (SERP, AI Overview)	serp '노견 영양제' / kr	30
Search results (SERP, AI Overview)	serp '대형견 관절염' / kr	30
Search volume lookup	4 / kr	4
Search volume lookup	67 / kr	67
Related searches	노견 영양제 +9 / kr / limit 150	600
Search volume lookup	120 / kr	120
AI synthesis	gemini-2.5-flash (S0 grounded + S3 synthesis)	0

Credits spent: 32991 [measured]

CEP Finder 2.1 run; input "강아지 관절염 약" (depth: deep)
Volume is the trailing 3-month average monthly searches [measured]. Power's denominator is the set of queries classified into CEPs.
Brand share uses one method per CEP: brand appearance in search paths, measured brand co-searches, or brand mentions in the situation's search results and AI Overviews; never blended.
A CEP is a unit of "situation/scene," not "person"; from a penetration angle: more entry situations means a wider door for non-customers and light users.
Extracted 13 KBF/constraint/RTB/nano-context signal(s) directly from SERP AI Overview/PAA text and applied to CEPs (evidence quoted verbatim)